Bill is a successful speaker and author who enjoys bird watching in his spare time. A few years ago, Bill bought a new house near lush greenery. The first weekend after moving in, he installed a Bird Feeder in his backyard. Just at dusk, a group of squirrels knocked down the bird feeder, ate the food inside, and scared the birds away. For the next two weeks, Bill racked his brains trying to figure out ways to keep the squirrels away from the bird feeder without resorting to violence. But it doesn't work at all.
In desperation, he went to a local hardware store. There he found an unusual Bird Feeder with barbed wire and a catchy name, "Anti-Squirrel Bird Feeder". Safe this time, he bought it and installed it in his backyard. But before dark, the squirrels swaggered to patronize the "squirrel-proof bird feeder", which still scare the birds away.
This time Bill removed the bird feeder and returned to the hardware store, angrily demanding a return. The hardware store manager replied, "Don't worry, I'll return it to you, but understand: there's no real squirrel-proof bird feeder in this world." Bill asked in surprise, "You want to tell me that we can Sending people to space bases can transmit information to anywhere in the world in seconds, but none of our most cutting-edge scientists and engineers can design and build a truly effective Bird Feeder that can Keep those little rodents with brains the size of peas out? Are you trying to tell me that?"
"Yeah," said the manager, "sir, to explain, I have to ask you two questions. First, how much time do you spend on average per day keeping squirrels away from your Bird Feeder?
)? Bill thought for a moment, then replied, "I don't know, maybe 10 to 15 minutes a day." "
"As much as I guessed," said the manager, "now, answer my second question: "How much time do you think those squirrels spend trying to break into your bird feeder every day? "
Bill knew right away: every moment the squirrel was awake. It turns out that when squirrels are not sleeping, 98% of their time is spent searching for food.
The story tells us: it’s okay to be weak, it’s okay to be smart, and if you’re more focused than your competitors, you’re going to overwhelm them.
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